Founders’ Freedom Huddle

A story-based approach to building a valuable business that can thrive without you

Every adventure contains a story. The question is, will the story you write about your business exit have a happy ending?

If that’s an intriguing question for you, join me and other business owners as we follow an incredible story, based on the best-selling book Built To Sell by Value Builder founder John Warrilow, that’s guaranteed to make you think hard if your business could thrive without you or not.

During the upcoming Founders’ Freedom Huddle, you’ll meet Alex Stapleton, a business owner trying his best to build his business into a valuable asset. Through Alex’s story, you’ll meet other characters, including Ted Gordon, who does his best to guide Alex through the hurdles to exit his business successfully.

I’ll be your guide (along with Ted!), and we’ll cover the strategic and operational improvements that you (and Alex!) can do to build a valuable business that can provide security for you and your family if and when you decide to exit—in effect giving you freedom that comes along with knowing you could sell the business anytime.

The Founders’ Freedom Huddle will meet for one hour every Wednesday in June, with our first session on June 2 and the last on June 30. Over those 5 weeks, we’ll cover Alex’s story and our journey with Ted at a pace of about 3 chapters per week. We’ll discuss the chapters and consider a few questions that will provide insights as you write your own story of becoming a Value Builder.

The registration deadline is May 21, and the cost to register is only $97! When you register, I’ll send you a FREE copy of John’s book Built To Sell to read before our first session.

No spoilers here but this book will help you…

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See your business as an acquirer might see it
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Identify components of risk you may have been blind to that could impact your sellability
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Understand the value of converting your service-based business to a product-based business and how to implement a plan to do so
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Learn the value an advisory team can bring to the process of selling your business
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Discover where and how you can create freedom for yourself, so even if there is no plan to sell your business yet, you’ll have a better business now that could be sold in the future
Join Alex, Ted, and me for this quest to create a business that can thrive without you and that’s built to sell! Best of all, a portion of every registration goes to support local, Las Vegas nonprofit organizations.
Founders’ Freedom Huddle
June 2-30, 2021
Registration Deadline: May 21st
Registration Fee: $97.00*
(*A portion of every registration fee supports Las Vegas nonprofit organizations)
Register today and you’ll receive…
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A new copy of John Warrillow’s best seller, Built To Sell: Creating a Business That Can Thrive Without You, delivered to your door!
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Free Access to my Value Builder Sellability assessment audit
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The opportunity to contribute a portion of your registration fee to a non-profit supporting the Las Vegas community.
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A PDF copy of the reading guide to accompany the book
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An invitation to our weekly discussion group sessions
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Unlimited email access to me at Crossing the Goal Partners for any questions or support as we work together over the 5-week Founders’ Freedom Huddle
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Tips emailed to you daily after the Huddle as quick reminders of value growth opportunities
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Priority, discounted access to my Touchdown Program following the Huddle
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Additional free gifts upon completion of the Huddle
Founders’ Freedom Huddle
June 2-30, 2021
Registration Deadline: May 21st
Registration Fee: $97.00*
(*A portion of every registration fee supports Las Vegas nonprofit organizations)