Crossing The Goal Partners

Coaching business owners who fear they will regret leaving money on the table when it's time to exit their business. I focus on creating a healthy, buyer-ready business that thrives on its own.
I do this through...
> Private 1:1 coaching
> Small Group coaching
> Education Programs

GROW a Healthy Business of value

There are challenges to growing your business; but, witnessing your business grow and gain traction can be incredibly exciting.
It fuels your passion, seeing your vision come to life and knowing you're making a positive impact can be very exciting.

PROTECT the Asset you've Built

Knowing you've taken steps to mitigate risks and ensure the business's sustainability and future growth fosters a sense of security and confidence.
Building a business of value isn't just about short-term gains. It's about creating something that can endure and thrive.

REALIZE the value you've Created

Seeing the financial worth of what you've built can be a powerful validation of your hard work, sacrifices, and long-term vision. It's a recognition of the impact your business has had on your family and community.
Realizing the value of your business can also be a springboard for new beginnings - step into your second story with gratitude.

What's at Stake?

Most owners fail to focus on value creation, trapping themselves in a forever job. Business owners invest a lifetime in building a business that provides a paycheck. Once they begin considering a new future, the business needs to become an asset that will provide the wealth and opportunities to live the new, future life they desire. I know you’ve spent a lifetime, with this dream of a successful business. I also know that today is the day you need to begin focusing on and turning your dreams toward funding the future life you desire and deserve for yourself and your family tomorrow. Over 60,000 business owners have grown a healthy business of value that has afforded them the security that comes with financial freedom guided by a Value Builder System™ advisor.

As a Certified Value Builder Advisor, I offer a unique advantage...

Guided Value Growth

Exhausted by the relentless grind of entrepreneurship? Imagine a business that fuels your passion, not your burnout. Let Mark Mraz with Crossing The Goal Partners be your guide to building a thriving business that aligns with your values, supports your well-being, and unlocks extraordinary growth and value.
Together, we’ll create a business that:
  • Thrives in the marketplace and enriches your life.
  • Generates consistent revenue without compromising your values.
  • Positions you for a successful exit when the time is right.
Ready to break free from the burnout cycle and create a business that truly serves you?
It’s time to discover the path to sustainable success without sacrificing your health, relationships, or sanity.
Let’s build a business that aligns with your life, not consumes it.
"I believe you should prioritize value creation over revenue generation. Grow your value, grow your business."

Know, Like, Trust, Fit

We begin by conducting an Endgame Discovery interview. In this short session, we'll discuss your endgame goal! What purpose does your business serve your future? I look forward to learning more about you, what you enjoy, and understanding your endgame. We'll take this 30 minutes to introduce ourselves and learn more about one another. I look forward to connecting with you soon.

STEP 2:
Business Valuation

Baseline the health and Value of your business

Is your business ready to be sold? Is your business buyer-ready? Clarify your business value and understand the levers to pull so you achieve your goals and the full potential your business holds to support your endgame. Identify the scenarios in which you can build a buyable business.

STEP 3:
Action Plan

From Strategy to Tactics, getting to work

The outputs of our discovery feeds the plan to help you GROW, PROTECT, and REALIZE the value of their business you've built. The goal is to build your buyer-ready business.

Business Valuation &
Exit Planning

  • Start with a valuation of your business.
  • Understand what’s driving that number and why you got the estimated range of value you did.
  • Identify and leverage hidden value drivers within your company
  • Begin to realize what it means to WORK ON the business rather than IN it
  • Gain clarity on where you are today and what to do next.
  • Build your exit plan for a happy and lucrative exit when you’re ready for your next chapter of life.
  • Consider your financial well being.
  • Fill the financial gap.

Sellability
Mastermind

  • Develop a comprehensive post-sale plan to ensure a fulfilling next chapter.
  • Address the emotional and psychological aspects of selling your business. Plan for how you’ll “let go.”
  • Leverage the Value Builder framework and wisdom of the group to overcome struggles holding you back.
  • Focused and empowering conversations about growing, protecting, and realizing the value of your business.
  • Motivate yourself with actionable knowledge
  • Increase your exit potential and build a business that fuels your freedom and wealth.
  • Create a business that attracts the right buyer.
  • Learn how to create more negotiation leverage. 

Built to Sell™ Engagement - Private Coaching

  • Sell for MORE – Double the value of your business.
  • Sell faster – Double the offers you receive for your business.
  • Sit at the negotiation table with confidence knowing you’ve built a valuable, ready-to-sell business. 
  • Leave nothing on the table, get every penny you’ve earned, and deserve, for the successful business you’ve built.
  • Leverage the best practices gained from 1000’s of successful business owners before you.
  • Follow in the foot steps of those who’ve already enjoyed a successful and lucrative exit.
  • Sell for double.
DALL·E 2024-02-07 08.16.43 - A modern workshop scene where a diverse group of professionals is engaged in a strategic planning session around a large, contemporary conference tabl

Hear From My Clients

May S.

I am in awe of Mark’s knowledge and drive to help business owners take their business to the next level. He is providing service and resources that are invaluable.

Gordon Van W.

Mark is an excellent facilitator. He made sure we stayed on track with the material, but allowed plenty of time for conversation and learning from each other.

Christopher K.

Mark at Crossing the Goal Partners has been a great help to us and our business. I have appreciated his willingness to learn about how we operate and offer suggestions for both strategic and tactical process improvements.

2
Gary H.

I have attended multiple workshops sponsored by Crossing The Goal Partners. Each one has enlightened me about the process of adequately growing a business with an exit strategy in mind.